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As seen on
Channel 6 Visions 2010 |
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| Rakia Reynolds |
| “Everything that I do, even some of the restaurants that I represent, I try to add fashion into every facet of it,� says Reynolds. “I am always seeking out new ways to highlight fashion or expose Philadelphia to the fashion scene." |
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RAKIA REYNOLDS: Fashion
Rakia Reynolds describes her career path as non-linear and it’s easy to see why.Over the last 10 years,Reynolds has self-produced a documentary,worked in the wardrobe department for MTV Networks,produced fashion editorials for Lucky magazine and designed her own line of clothes.In 2007, after a streak of contract jobs in film and television, Reynolds was offered a position with the Philadelphia PR firm Breslow Partners and discovered public relations.
“You date and you date and finally find the man that you marry,� says Reynolds. “I was dating for a job for a long time. I finally married PR and fashion.�After only a few months, Reynolds left the firm and opened her own public relations business, Skai Blue Media, using the contacts she established while shopping around her clothing line and the skills she honed while working for Breslow Partners. She represents multiple Philadelphia designers, businesses and boutiques like Chinoo Designs, Nikki London Boutique and the South Street Headhouse District.
“Everything that I do, even some of the restaurants that I represent, I try to add fashion into every facet of it,� says Reynolds. “I am always seeking out new ways to highlight fashion or expose Philadelphia to the fashion scene.�According to Rachel Ferguson, who works in media relations for the Greater Philadelphia Tourism Marketing Corporation, it’s this attitude that led to Reynolds’ newest position as the Philly 360° Fashion Ambassador.“Rakia has a lot of knowledge of the city and local boutiques,� says Ferguson. “She was really getting out the message about why Philly was such a great place.�
As the fashion ambassador, Reynolds produces videos highlighting local boutiques and designers in Philadelphia.“Fashion never sleeps in Philadelphia,� says Reynolds. “We’re not Milan. We’re not New York but we can be the mecca of indie and unique fashion.� According to Reynolds, Philadelphia is well on its way to achieving that goal.“In the past five years the number of boutiques, designers, stylists and those working in and around the industry has probably tripled,� says Reynolds. “Philadelphia fashion is rising and climbing as we speak.�
In addition to her own firm and the Philly 360° campaign, Reynolds is currently producing an online show and blog about celebrity fashion for the cable network TV One and she recently accepted an offer to be the editor of the Philadelphia edition of Uptown Magazine , an African-American luxury and lifestyle publication which launches in spring 2011.“I feel like Philadelphia fashion hasn’t hit its peak yet,� says Reynolds. “All of these magazines, videos, designers and stylists ... I’d like to be one of the facilitators, be able to say I have had a hand in it.�
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